The Art of Innovation by Tom Kelley

  • look for bugs and think about how you can fix them: "you'll find that many entrepreneurs got started by observing humans struggling with tried routines and asking themselves what they could do about it" (30).
  • "You learn from people who break the rules" (39).
  • Ch. 4 - Brainstorming

    • 60 min is an optimum length

    • Seven Rules:



      • Sharpen the Focus





        • well-defined problem statement



        • focus outward on a specific customer





      • Playful Rules


      • Number Your Ideas





        • helps keep track



        • give goal: say 100 ideas in an hour





      • Build and Jump





        • build on ideas, or jump to other ideas as a facilitator





      • The Space Remembers





        • white boards, giant post-its, etc.





      • Stretch Your Mental Muscles





        • mental warm-ups



        • content related homework, show and tell





      • Get physical





        • bring in existing products or have stuff to tinker with to build a prototype






    • Six Ways to Kill a Brainstormer:



      • Boss speaks first


      • Everyone get a turn


      • Experts only


      • Do it off-site


      • Nothing silly


      • Write everything down



  • 8 Crazy characters for hot teams:

    • Visionary

    • Troubleshooter

    • Iconoclast - counterpoint

    • Pulse taker - heart, personal connection

    • Craftsman

    • Technologist

    • Entrepreneur

    • Cross-Dresser

  • Boyle's Law: never go to a presentation without a prototype (106)
  • Seven Planting Tips:

    • Subscribe and surf - idea wading

    • Play director - break the world down into scenes

    • Hold an open house - spread the best of your company far and wide

    • Inspire advocates

    • Hire outsiders

    • Change hats

    • Cross-train

  • "Fail often to succeed sooner" (232).
  • How to create great products and services:

    • make a great entrance

    • make metaphors

    • think briefcase

    • color inspires

    • backstage pass

    • one click is better than two

    • goof-proof

    • first, do not harm

    • checklist

    • great extras

  • INNOVATION RULES:

    • watch customers

    • physical workspace

    • think verbs, not nouns

    • Break rules and fail forward

    • Stay human (hot teams)

    • Build bridges between departments