From Zero to One by Peter Thiel

  • Zero to one means creating something instead of incremental improvement: build something new

    • Must offer at lest a 10x improvement on what exists to not be just an incremental improvement

  • "What important truth do few people agree with you on?"
  • Monopoly is critical for success: start in a small market that you can dominate
  • Success is not built on luck, or being ready for everything. Instead, identify what is really important and do that.
  • Protect monopoly through network effects, economies of scale, and branding
  • Globalization is doomed without technological innovation