Zero to One by Peter Thiel, Blake Masters

(New York: Currency, 2014), 225

  • Zero to one means creating something instead of incremental improvement: build something new
    • Must offer at lest a 10x improvement on what exists to not be just an incremental improvement
  • "What important truth do few people agree with you on?"
  • Monopoly is critical for success: start in a small market that you can dominate
  • Success is not built on luck, or being ready for everything. Instead, identify what is really important and do that.
  • Protect monopoly through network effects, economies of scale, and branding
  • Globalization is doomed without technological innovation





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Created: 2016-01-05
Updated: 2023-11-06-Mon