So Good They Can't Ignore You by Cal Newport
(New York: Grand Central Publishing, 2012), 288
- (full notes in physical copy)
- "To summarize, if your goal is to love what you do, your first step is to acquire career capital. Your next step is to invest this capital in the traits that define great work. Control is one of the most important targets you can choose for this investment.”
- "I have argued that “follow your passion” is bad advice, as most people aren’t born with pre-existing passions waiting to be discovered. If your goal is to love what you do, you must first build up “career capital” by mastering rare and valuable skills, and then cash in this capital for the traits that define great work. As I’ll explain, mission is one of these desirable traits, and like any such desirable trait, it too requires that you first build career capital—a mission launched without this expertise is likely doomed to sputter and die."